Plus Three Enters Content Publication with Acquisition of Primedia Internet Resource Technology Group
New York, N.Y. – December 12, 2005
Acquired Technologies Used to Publish More Than 300 Online Magazines
Plus Three LP, ("Plus Three"), a strategic marketing and technology company serving major U.S. political organizations and non-profit institutions, today announced its expansion into the publishing industry with the acquisition of the assets of Primedia Internet Resource and Technology Group ("PIRT"), a division of PRIMEDIA Inc. The acquisition includes the group's experienced leadership team, and the technologies used to manage more than 300 online publications. Additionally, PIRT executive Len Porcano joins Plus Three as Vice President of Technology, bringing his expertise in online content publishing and business operations.
With the acquisition, Plus Three becomes an immediate leader in online publishing technology. Included in the technology assets acquired are: Krang, the leading Open Source publishing tool; a Membership/Subscription tool; a centralized paid content platform; and PIRT ShuzaI, a tool for quick building of user data collection forms by web editors. Plus Three will fold the PIRT technology directly into ARCOS™, the company's successful and widely deployed constituent management platform.
"This is a major strategic advancement for Plus Three as we seek to expand on our leadership in online constituent communications," said Juan Proaño, president, Plus Three. "Over the past several years, we've leveraged our technology and marketing knowledge to virtually reinvent Web-based donor campaigns and constituency management with our work for organizations like the Democratic National Committee and the Kerry for President Campaign. With the acquisition of PIRT, we will extend our marketing knowledge into another high growth online category — publishing."
About ARCOS
The ARCOS software platform is built using Open Source, the world's most flexible and scalable software. Using Open Source provides three key differentiators that the company's clients value above all else — reliability, scalability and security. Open Source is also free from onerous licensing fees, enabling ARCOS users to constantly maximize the value of their investment while substantially reducing the cost of every donation. Built on this industry-leading open source platform is a complete suite of solutions that allow organizations to more effectively communicate with their constituents. The ARCOS platform is easy to integrate into legacy systems providing complete and reliable access to information and applications located on those systems. In addition, the Open Source platform enables unparalleled customization and enhancement.
About Plus Three
Plus Three, LP has radically improved the way progressive organizations build constituent groups and online communities, and fundraise by giving them immediate access to contributors on a large scale. Plus Three has leveraged ARCOS to drive the unique process of "nano-giving" by enabling organizations to build dynamic online constituent communities with shared interests and values, direct targeted messages and appeals to them with laser focus, and stimulate donations and actions to support specific causes. Plus Three has three critical differentiators that have enabled the company to set record-breaking standards for online fundraising: ARCOS, the industry's most advanced technology built on highly flexible Open Source software; the Plus Three Strategic Marketing Methodology, rooted in decades of experience working in constituent marketing; and breakthrough creative with maximum audience appeal. World class non-profits and political organizations rely on Plus Three to forge lasting relationships, maximize small donor contributions and generate grass roots support for their causes. Plus Three clients include the National Voting Rights Institute, the AFL-CIO, Blaemire Communications, the Democratic National Committee, the Democratic Senatorial Campaign Committee and the John Kerry for President campaign.